Turn Marketing into Growth
Shannon Young Consulting
I help early-stage and scaling businesses in the education, healthcare, and service industries (B2C), as well as marketing and branding service providers (B2B), achieve their growth objectives through strategic digital marketing. Specializing in paid media, organic content, lifecycle marketing, and data-driven strategies, I create and execute marketing plans that drive awareness, demand, and conversions.
My expertise lies in supporting businesses from the Seed to Growth stages, guiding them through building a strong marketing foundation, scaling acquisition efforts, and optimizing retention strategies. Whether helping a startup establish its presence or assisting a company in expanding into new markets, I craft adaptable marketing strategies that align with their growth phase and business objectives.
strategic growth
Marketing Strategy & Growth Planning
I help businesses develop structured marketing plans that drive measurable growth. Whether starting from scratch or refining existing efforts, I create scalable strategies that align with business goals and maximize ROI. I also assess marketing operations to improve efficiency, streamline execution, and enhance impact.
Attract & Engage
Demand Generation & Content Marketing
I use organic and paid strategies to help businesses attract and convert their ideal audience. From compelling content and social media to performance-driven ad campaigns, I create marketing efforts that boost visibility, engagement, and lead generation. I also develop SEO and blog strategies to improve search rankings and sustain long-term growth.
Optimize & Analyze
Data, Analytics & Website Optimization
I leverage data and analytics to refine marketing strategies, optimize websites, and improve conversion rates. From CRM and ad reporting to Google Analytics and A/B testing, I ensure marketing decisions are backed by insights while implementing website updates that drive real business growth.
Convert & Retain
Conversion & Growth Marketing
I help businesses turn leads into customers with high-impact marketing strategies. From referral programs and events to email, text, and data-driven campaigns, I design and optimize marketing efforts that increase conversions, enhance customer engagement, and drive measurable growth.
Case Study - Website Optimization
Website Rebrand & Multi-Site Optimization for National Education Provider
Client Type: B2C – Education
Business Stage: GrowthProblem: The national education provider operated 100+ individual local school websites, each with outdated branding and inconsistent conversion optimization. The company needed a unified brand identity and an improved digital experience to support growth, increase lead generation, and streamline future marketing efforts.Action: I led the rebrand and optimization of all 100+ local school websites, ensuring a consistent, modernized user experience that aligned with the new brand strategy. Alongside this effort, I spearheaded the development of a master brand website designed to eventually consolidate all local sites under a single digital presence. This involved coordinating design, content updates, CRO improvements, and SEO best practices to maximize performance across all locations.Result: The newly branded local sites improved user experience and conversion potential, providing a scalable foundation for future marketing efforts. The master site was nearly complete when I transitioned from the company, positioning the brand for a more cohesive digital presence moving forward.
case study - marketing strategy
Marketing Strategy & Brand Growth for a Creative Agency
Client Type: B2B – Branding & Marketing Services
Business Stage: Mid Stage to GrowthProblem: Mutiny Branding needed a comprehensive marketing strategy to build brand awareness, generate leads, and support business growth. As a creative agency, they had strong branding expertise but needed a structured approach to demand generation, content marketing, and lead nurture.Action: I developed and executed a full-funnel marketing strategy to establish Mutiny Branding as a thought leader and attract new clients. This included a rebrand and website rebuild, alongside a content strategy focused on blogs, SEO, and organic social media to improve visibility. Additionally, I implemented an email marketing strategy with newsletters and nurture campaigns to engage leads and increase referrals.Result: The new marketing strategy provided a clear, scalable approach to brand growth, helping Mutiny Branding expand its reach and start generating consistent inbound leads. The combination of content, SEO, social media, and email marketing created a strong foundation for continued business development and client acquisition.
Case Study - Demand gen & conversion
Optimizing Paid Media & Lifecycle Marketing for an Education Startup
Client Type: B2C – Education
Business Stage: Seed to Early GrowthProblem: Ripple Learning had paid media campaigns running on Meta and Google, but they weren’t optimized for lead quality or cost efficiency. Their team lacked dedicated marketing expertise, leading to inefficient ad spend and limited tracking. Additionally, with an influx of new leads, they needed a structured email nurture strategy to increase applications and enrollments.Action: I optimized paid media strategy by refining budget allocation, audience targeting, and ad creative while shifting the focus to lead generation campaigns to attract the most qualified prospects. I also implemented proper tracking and data analysis to measure performance more effectively. Once paid lead volume increased by nearly 100%, I developed and launched email nurture campaigns to engage leads, driving a 20% open rate and 6% click-through rate to move prospects through the enrollment funnel.Result: In 2024, Ripple Learning hit all of their enrollment goals within budget, leading to a significant revenue increase. The improved paid media strategy drove higher-quality leads at a lower cost, while lifecycle email campaigns ensured those leads converted into students.
Elizabeth W.
Fractional CMO & CRO
"Shannon was an invaluable partner during our time working together at Zollege. She took the lead on major marketing initiatives, including collaborating with our paid agency, creating board presentations, and managing the marketing budget. She also drove a massive rebrand and website overhaul, ensuring consistency across 100+ locations. Shannon is highly strategic, proactive, and incredibly easy to work with, she just gets things done. Anyone looking for a marketing consultant who can jump in, take ownership, and deliver results would be lucky to work with her."
Jeremiah S.
CEO of Ripple Learning
"Shannon's expertise has been transformative for Ripple Learning. She streamlined our paid marketing on Meta and Google, leading to a significant increase in leads which enabled us to achieve all of our 2024 goals. Shannon's proactive approach means she independently manages tasks, requiring minimal oversight, which has been invaluable to me. Her email campaigns have effectively boosted lead conversions, and her enhancements in data tracking have provided me with clear insights into our business performance. Overall, Shannon's contributions have been pivotal in the growth of our HVAC and coding schools under Ripple Learning."
Chelsea M.
Client and Project Manager at Mutiny Branding
"Working with Shannon was an absolute pleasure. Her ability to seamlessly integrate with our team made working together so easy. She not only spearheaded our marketing efforts but also jumped in on client projects and internal tasks whenever needed. Shannon was a true member of the team and her work in our marketing moved Mutiny leaps and bounds from where we started."
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